VILNIUS, Jan. 14 — Nord Security, the Lithuanian parent company of NordVPN, said Wednesday it has acquired the password manager Passwarden from the U.S.-based privacy-software vendor KeepSolid for an undisclosed sum, the latest move in a multi-year consolidation of the consumer privacy-tools market.
The acquisition gives Nord Security a second password-management product alongside its existing NordPass offering, which the company launched in 2019 and has since grown to roughly 6 million paid users, according to figures the company released in October. Nord Security said in a press release it intends to operate the two products independently for at least 18 months while integrating Passwarden’s vault-sharing features into NordPass.
“Passwarden has built a meaningfully different product around team and family vault-sharing, and we did not want to lose those capabilities by collapsing the products on day one,” said Tomas Mickeviciute-Sawyer, Nord Security’s chief product officer, in an interview with Consumer Tech Wire. “Our intention is to take the best of Passwarden’s sharing model into NordPass over time, while continuing to support existing Passwarden customers under their current terms.”
Bundling strategy
The deal extends a bundling strategy Nord Security has pursued aggressively since 2022. The company’s current consumer offering, marketed as NordVPN Complete, includes NordVPN, NordPass premium, and NordLocker encrypted cloud storage in a single subscription priced at $7.99 per month on a two-year plan.
KeepSolid, the seller, said in a separate statement that the divestiture is part of a refocusing on its remaining VPN Unlimited and SmartDNS offerings. The company said all Passwarden customer data and account migration will be handled by Nord Security under European Union General Data Protection Regulation (GDPR) terms.
Market context
The consumer password-manager market has been under sustained pressure since the 2022 LastPass breach, which exposed encrypted vault data for millions of users and triggered a multi-year migration to alternatives including 1Password, Bitwarden, NordPass, Dashlane, and Proton Pass. The Federal Trade Commission opened an inquiry in 2024 into password-manager security disclosures, which remains active.
“Nord has been the most aggressive consolidator in the consumer privacy market since the original Cyber Ghost rollups,” said Yumiko Brennan-Kowalski, an analyst at the privacy-tools research firm Toolkit. “The Passwarden acquisition is consistent with that posture. The strategic question is whether bundle-driven distribution can continue to compensate for what is, on a per-product basis, a more crowded category than it was three years ago.”
Nord Security disclosed earlier this month that it crossed 16 million paid subscribers across its product line in 2025, up from 14 million at the end of 2024. The company is privately held and has not disclosed financial results.
A Nord Security spokesperson said no Passwarden staff layoffs are planned as part of the acquisition.
Reginald Rosenberg-Vance is editor in chief of Consumer Tech Wire.